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Customer Marketing Manager

EveryAction + NGP VAN is looking for a highly motivated self-starter to join our team as a Customer Marketing Manager.  The EveryAction platform is built by some of the leading experts in the Nonprofit technology space and provides an integrated communication and fundraising platform to nonprofits or all sizes. 

We’re a successful, growing company of over 300 people based in Washington, D.C. and Boston, MA.  We’ve been recognized as one of the fastest growing companies in America by Inc. Magazine for the past ten years in a row and one of the top 50 fastest growing companies in the DC area by both the Washington Business Journal and SmartCEO.

Strategic responsibilities: 

  • Build rapport with customers to increase renewals, referrals, and cross-sell and upsell opportunities 

  • Lead and manage customer engagement and communication programs, such as in-person/virtual events, workshops, annual conferences, awards programs, and ongoing nurture campaigns 

  • Connecting with customers to ensure continued education and success throughout the relationship lifecycle 

  • Identifying key customers that can act as a marketing channel through case studies, speaking opportunities, etc. 

  • Help marketing and sales meet business objectives through customer advocacy initiatives 

Tactical responsibilities: 

  • Compose and send customer emails 

  • Manage and maintain engagement and advocacy programs; continually recruit new customer advocates 

  • Manage annual/biannual/quarterly customer satisfaction surveys to drive change throughout the organization 

  • Develop a customer lifecycle campaign program and work with marketing operations to implement 

  • Create special marketing content for account management/customer success to help at-risk customers with training 

  • Target happy customers for upsell, cross-sell, and advocacy opportunities 

  • Provide product feedback given by advocates to the Product Management team 

Personal qualities: 

  • Strong passion for serving and understanding customers 

  • Interpersonal skills to help them nurture customer relationships and work with cross-functional teams 

  • Incredibly creative marketing and communication skills 

  • Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts 

  • Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience 

Experience: 

  • 2-5 years in a customer experience, product marketing, or client success role 

  • B2B SaaS (Martech preferred) experience 

  • CRM and Marketing Automation experience (Salesforce and Marketo preferred) 

  • Experience with in-app platforms (e.g. Pendo) 

About EveryAction

EveryAction is a technology company whose team members do exciting and meaningful work that has a significant impact on promoting civil rights, social justice, and environmental responsibility.

Employees enjoy an unusually generous set of benefits, including 12 weeks paid parental leave, profit sharing, 100% premium-paid health/dental, and an ongoing education allowance.  EveryAction is one of only a handful of companies to be recognized as one of the fastest growing companies in America by Inc. Magazine for 10 years. Inc. Magazine also recognized us as one of the 50 Best Places to Work in 2016 and 2017.

We were named to the 2018 "Companies Changing the World" List by Fortune Magazine . We've also been named one of the top 50 fastest growing companies in the DC area by the Washington Business Journal and SmartCEO. We have also won the AAPC award for Best Use of New Technology, and the Campaigns & Elections Award for Most Innovative Product.

Join our team and work alongside over 300 smart, passionate, and innovative co-workers, many of whom are industry recognized as experts in their fields.

EveryAction believes a diverse, inclusive staff makes us a stronger company and better partner for our clients. Women, people of color, LGBTQ individuals, and members of other minority or marginalized groups are encouraged to apply. We’re committed to hiring people on the basis of qualifications, merit and business need, and EveryAction is proud to be an equal opportunity employer.

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