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Campaign Marketing Manager

Do you love marketing? Combining data and creativity? A better world?  

EveryAction is looking for a Campaign Marketing Manager to join our team in Washington, D.C. or Somerville, MA. As a member of the Marketing team, you will develop, implement, and manage data-driven marketing campaigns that generate interest across all stages of the buyer’s journey. You will be part of a collaborative team that cares as much about each other’s success as our own. 

Responsibilities

Originating and executing integrated, data-driven Demand Generation campaigns, including the following tactics: 

  • Email series and nurture flows 
  • Direct mail  
  • Social media 
  • Events 
  • Website and landing pages 
  • Content such as blog posts, ebooks, and webinars 
  • Paid media 
  • Coordinating with Sales & Marketing Operations to ensure smooth lead flow, performance tracking, and lead follow up. 
  • Tracking and reporting on campaign performance in aggregate and by channels. 
  • Partnering with Sales on enablement and support materials, including slides, talking points, and collateral. 
  • Coordinating creation of campaign assets across customer journey. Evaluate effectiveness of deliverables and drive continued improvement. 
  • Developing and implementing A/B testing strategies to drive optimization and improvement across campaigns and channels 

Job Qualifications: 

  • 3-5 years of relevant campaign management experience, including B2B SaaS marketing. 
  • Exceptional project management skills and attention to detail. 
  • Strong analytical skills and understanding of marketing attribution, with the ability to report on campaign success and identify what’s not working. 
  • Excellent oral and written communication skills and ability to communicate with a wide array of stakeholders. 
  • Facility using data to develop effective strategies for segmentation, optimizing conversion, budget allocation, and other campaign elements.  
  • Experience with marketing automation platforms and CRMs. Marketo experience a plus. 
  • Understanding of digital marketing trends and industry best practices and ability to implement across programs. 
  • Knowledge of nonprofit market and fundraising a plus.  
  • Comfort working in a fast-paced, yet relaxed, team environment. 
  • Sense of curiosity and desire to keep learning. 
  • Drive to make the world a better place. 

 

About Us

NGP VAN, the parent company of EveryAction, is a technology company whose team members do exciting and meaningful work that has a significant impact on promoting civil rights, social justice, and environmental responsibility. 

Employees enjoy an unusually generous set of benefits, including 12 weeks paid parental leave, profit sharing, 100% premium-paid health/dental, and an ongoing education allowance.  NGP VAN/EveryAction is one of only a handful of companies to be recognized as one of the fastest growing companies in America by Inc. Magazine for nine years in a row. 

We were named one of the Coolest Companies of 2016 by DC Inno. We've also been named one of the top 50 fastest growing companies in the DC area by the Washington Business Journal and SmartCEO. The Wall Street Journal wrote “NGP VAN is something of a secret weapon for the Democratic Party and the labor unions and progressive groups that use it.” We have also won the AAPC award for Best Use of New Technology, and the Campaigns & Elections Award for Most Innovative Product.

Join our team and work alongside about 300 smart, passionate, and innovative co-workers, many of whom are industry recognized as experts in their fields.

 

NGP VAN/EveryAction believes a diverse, inclusive staff makes us a stronger company and better partner for our clients. We’re committed to hiring people of all races, ethnicities, ages, sex, genders, sexual orientation or gender identities, marital status, religions, and disabilities.  Women, people of color, LGBTQ individuals, and members of other minority or marginalized groups are encouraged to apply.

 

 

 

 

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