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Demand Generation Manager

EveryAction is looking for a Demand Generation Manager for our Advocacy, Volunteer, and Event Management solutions. This person will be responsible for the strategy and execution of marketing programs that capture and nurture leads via events, SEM, email, retargeting, targeted social advertising, and cooperative marketing with partners.  

Reporting to the SVP of Marketing, and working closely with cross-functional teams, you’ll design, plan, manage, and optimize integrated digital marketing campaigns across multiple channels to generate pipeline for our Advocacy, Volunteer, and Event Management solutions 

Responsibilities 

  • Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline.   

  • Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue 

  • Creating impactful nurture programs to improve conversion rates from leads to opportunities  

  • Working closely with the SVP of Marketing for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales 

  • Overseeing vendor selection and contracts as needed 

Experience 

  • 5+ years of B2B demand generation experience in SaaS 

  • Experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital 

  • Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management 

  • A digital marketing portfolio of produced marketing work 

  • Experience with Marketing Automation (Marketo preferred) and Salesforce.com 

Benefits & Perks

At EveryAction, you will enjoy a progressive and open-minded workplace where we have:

  • An unusually generous set of benefits, including up to 12 weeks paid parental leave, profit sharing, 100% premium-paid health/dental, and an ongoing education allowance
  • A fun and relaxed company culture, including enjoying periodic company retreats to warm places with beaches
  • Casual Friday every day

About EveryAction

EveryAction is a technology company whose team members do exciting and important work that has a significant impact on promoting civil rights, social justice, and environmental responsibility.

EveryAction is one of only a handful of companies to be recognized as one of the fastest growing companies in America by Inc. Magazine for 12 years. We were named one of the Coolest Companies of 2016 by DC Inno. We've also been named one of the top 50 fastest growing companies in the DC area by the Washington Business Journal and SmartCEO.  

Employees enjoy an unusually generous set of benefits, including 5 weeks of paid time off, 12 weeks of paid parental leave, 100% premium-paid health/dental/vision, employer retirement contributions, and an ongoing education allowance.  Join our team and work alongside 350 smart, passionate, and innovative co-workers, many of whom are industry-recognized as experts in their fields.

EveryAction believes a diverse, inclusive staff makes us a stronger company and better partner for our clients. Women, people of color, LGBTQ individuals, and members of other minority or marginalized groups are encouraged to apply. We’re committed to hiring people on the basis of qualifications, merit, and business need, and EveryAction is proud to be an equal opportunity employer.

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