NGP VAN is looking for a Marketing Manager for our Volunteer and Event Management solution Mobilize. This person will be responsible for the strategy and execution of marketing programs that capture and nurture leads via events, SEM, email, retargeting, targeted social advertising, and cooperative marketing with partners.
Reporting to the SVP of Marketing, and working closely with cross-functional teams, you’ll design, plan, manage, and optimize integrated marketing campaigns across multiple channels to generate pipeline for our Volunteer and Event Management solution Mobilize.
Mobilize is the volunteer engagement and events management platform that connects mission-driven organizations and their supporters.
The Mobilize platform has helped 3,000 advocacy organizations, nonprofits, unions, and political campaigns (including Planned Parenthood Action Fund, the Human Rights Campaign, AARP, and the Biden/Harris campaign) sign up more than 4 million supporters for over 15 million actions.
Designing, planning, managing, and optimizing integrated digital campaigns across multiple channels to generate pipeline.
Monitoring and reporting campaign performance with granular tracking across relevant KPIs, including but not limited to impressions, clicks, web visitors, video views, collateral downloads, leads, initial sales conversations, and revenue
Creating impactful nurture programs to improve conversion rates from leads to opportunities
Working closely with Marketing Operations for both granular tracking, reporting, and efficient lead management in the handoff from marketing to sales
Overseeing vendor selection and contracts as needed
Collaborate with Sales, Product, and Design resources to create supporting materials for Marketing campaigns and Sales support (e.g. one-sheeters)
Manage comms for new product releases
5+ years of B2B demand generation experience in SaaS
Experience in the development of creative campaigns and execution of email marketing, social advertising, content syndication, SEM, and paid digital
Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
A digital marketing portfolio of produced marketing work
Experience with Marketing Automation (Marketo preferred) and Salesforce.com
Benefits & Perks
At NGP VAN, you will enjoy a progressive and open-minded workplace where we have:
NGP VAN is a technology company whose team members do exciting and important work that has a significant impact on promoting civil rights, social justice, and environmental responsibility.
NGP VAN is one of only a handful of companies to be recognized as one of the fastest growing companies in America by Inc. Magazine for 12 years. We were named one of the Coolest Companies of 2016 by DC Inno. We've also been named one of the top 50 fastest growing companies in the DC area by the Washington Business Journal and SmartCEO.
Employees enjoy an unusually generous set of benefits, including 5 weeks of paid time off, 12 weeks of paid parental leave, 100% premium-paid health/dental/vision, employer retirement contributions, and an ongoing education allowance. Join our team and work alongside 350 smart, passionate, and innovative co-workers, many of whom are industry-recognized as experts in their fields.
NGP VAN believes a diverse, inclusive staff makes us a stronger company and better partner for our clients. Women, people of color, LGBTQ individuals, and members of other minority or marginalized groups are encouraged to apply. We’re committed to hiring people on the basis of qualifications, merit, and business need, and NGP VAN is proud to be an equal opportunity employer.